A holistic approach

A comprehensive brand audit begins with a clear understanding of the business and brand’s strategic objectives followed by identifying the appropriate scope of audit to determine the best audit tool in acquiring complete information. MakkiMakki believes that every brand is unique, proper auditing dictates us to design the right questions using the right audit techniques (interviews, research, observations) when acquiring them from the right target respondents.

We take advantage of the power and benefits of BrandDiagnostiX™ to acquire and analyze all important and relevant information about the business, the brand and its audience. The best way to manage a brand is by measuring it, and we rigorously and extensively use Brand DiagnostiX™, MakkiMakki’s proprietary Brand assessment and evaluation tools and methodologies, throughout our branding consultancy and management process.

The foundations of TheBrandQuotient™ are in (1) how MakkiMakki view the pivotal roles of a brand in a business (as its anchor and navigation tool); (2) how to intelligently apply it as a business strategy while taking advantage of its functions in business transformations; (3) how to apply it in driving the business forward; (4) how to transcend it into behavior, expression and communication activities; and (5) how to exhaust its benefits to deliver the highest brand value for the business.

The key objective of brand activation is to ensure that everyone in the company becomes the brand’s ambassador that consistently, clearly and visibly reflects the brand’s promise and its singular voice in their day-to-day behavior, expression and communication. Conveying such message is pivotal to a brand's people, partners and consumers / customers. It is a continuous process that requires full-pledge commitment and sustainability to bring the brand to life.

In the course of engaging with various layers within the organization, MakkiMakki have assisted clients to help set up, empower and nurture their brand management team through interactive sessions that enable them to appropriately align and manage their own brand and its activities to the provided guidelines throughout its journey. This key action that is nurtured from within is the strength of brand internalization to achieve a common goal.